KW Peninsula Estates, DRE#01906450
KW Peninsula Estates, DRE#01906450
Rachel Chao - DRE# 01352672, KW Peninsula Estates, DRE#01906450Phone: (415) 350-5814
Email: [email protected]

Balancing Price, Curb Appeal, and Presentation

by Rachel Chao - DRE# 01352672 02/09/2020

There is a science to selling your home at the best price and within the shortest period of time, but it's not always an exact science!

Although you can't control market conditions, seasonal fluctuations, or the condition of your neighbors' property, you are still in the driver's seat when it comes to pricing, curb appeal, and the interior condition of your home.

Assuming there's no legal snags or major "red flags" about the condition or appearance or your home, the selling price you set may make the difference between a fast sale and house that lingers on the market for months on end. Many house hunters and (all) real estate agents are quite savvy about property values and real estate prices. If the selling price of your home is based on emotional factors or the amount of money you need to get back in order to purchase your next house, then there's a good chance you'll be pricing yourself out of the market. That's where your real estate agent comes in. They will help you set a realistic asking price that will favorably position it to similar properties in your neighborhood and community.

While everyone wants to get the maximum return on their real estate investment, there's usually a limited amount of "wiggle room" between the appraised value of your home and the amount of money a potential buyer would be willing to pay for it. Since it may be difficult for you, as a homeowner, to be objective when determining a realistic price for your home, it's often beneficial to have a comparative market analysis done by a real estate agent or professional appraiser.

Another reason for consulting with professionals involves the need to be objective about home improvements. Some home sellers have a difficult time accepting the fact that their asking price can't always reflect the full cost of recent home improvements. Home additions, updates, and recent remodeling work can have a positive impact on your home's asking price, but it's usually not a dollar-for-dollar return on investment.

If you're preparing to put your house on the market in the near future, it pays to do a little online research, have your property professionally appraised, and/or work with a real estate agent who will do a comparative analysis of your home's value. Other things you can do to increase the likelihood of getting your home sold quickly include a thorough top-to-bottom cleaning, applying a fresh coat of paint where needed, and "staging" your home to appeal to the widest variety of potential buyers. While that might include making some major changes to your home's décor, its landscaping, or even furniture arrangement, the rewards of a speedy sale often justify the effort and short-term inconvenience of getting your home ready for the close scrutiny of house hunters, home inspectors, and buyers' agents!

About the Author
Author

Rachel Chao - DRE# 01352672

Rachel started her real estate career in 2002 and is committed to providing the highest client satisfaction and positive experience to her clients. She received her BA in Accounting from SFSU and held a management accounting position in a division of a Fortune 500 company before her real estate career. The business & finance skills that Rachel developed are well-suited to the tasks of a Realtor working in today’s quick-moving market. Rachel speaks fluent Mandarin-Chinese, Taiwanese, & English.

“Real estate is all about RESULTS.” My job is to ensure that my clients get what they want – at the best possible price.”

From Keller Williams Realty. For achievement in Real Estate Production in 2022, Congratulations on your production and all of your hard work in 2022!!

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